Desafios que as empresas enfrentam para perenidade de suas atividades

Abstract

In the face of the growing increase in the creation of new companies and market innovation, maintaining business activity has represented a significant challenge. The objective of this research was to identify the main obstacles preventing the continuity of business enterprises and to highlight strategies and practices adopted to overcome these challenges. The methodology used was deductive; concerning the means, the research was bibliographical and documentary, and regarding the ends, it was qualitative. The conclusion reached was that to ensure business continuity, it is necessary to develop a financial plan and be attentive to changes in the economic landscape. Additionally, a point of utmost importance is to have an accountant assisting in all necessary processes.