A influência dos relógios de luxo no comportamento de compra dos consumidores de alta renda

Abstract

This study analyzes the impact of the Veblen Effect and conspicuous consumption in the luxury market, focusing on iconic watches such as Rolex and Patek Philippe. Using a qualitative approach and secondary data, the research identifies how price increases reinforce demand for luxury goods, challenging traditional price elasticity laws. The study also explores psychological factors, such as the status bias and the impact of digital marketing, which amplify the desire for these products. Finally, the global economic impacts of the luxury market are discussed, including inequalities, sustainability, and the role of watches as financial assets.