As imagens de Si no editorial da Caros Amigos: Ethos, memória discursiva e ideologia à contramão da mídia hegemônica

Abstract

This work is part of the Discourse Analysis inquiries, seeks to understand how the discursive Ethos, related to discursive memory and left-wing ideology, appears in the editorials of the magazine Caros Amigos [Dear Friends], and manifests the tone of the discourse of counter-hegemony to the mainstream media. Thus, at first, it explains the relationship between discourse, ethos, ideology, discursive memory and discursive formation; then, from some examples, it tries to show the interaction between the ethos and the discursive memory in order to understand the way in which the analysis is carried out in the editorials of Caros Amigos [Dear Friends]. The third moment consists of the analysis of the research corpus itself, based on the categories mentioned above. The theoretical basis of this research consists of a dialogue between Dominique Mainguneau and Jean Jacques Cortine regarding such categories. Thus, we arrive at the ideological tone of the left that is, the way in which the editorialist of Caros Amigos [Dear Friends] enunciated, marked by a journalistic discourse of himself that considers himself critical and independent. From the discursive formation of the left, and treated as a system of semantic restriction and as the presence of a domain of memory, the left-wing discourse of the magazine Caros Amigos [Dear Friends] can be analyzed, in this way it is possible to perceive the relationship between vocabulary, themes of intertextuality and of ethos in his editorial, treated here, according to Maingueneau's teaching, as the tone of the enunciator's body, which has a journalistic presenter's tone, in which the editorialist enunciator tries to distance himself from Caros Amigos [Dear Friends] in order to present it to his audience. readers between a past and present time of the magazine's journalistic work; moving from previous sayings, from the ritual of discursive repetition about oneself and the hegemonic media.