Moda e acessibilidade: um estudo sobre os desafios das pessoas plus size em Parintins e trazendo soluções com a marca “mais curvas”

Abstract

The present work addresses the creation of a brand of a store that offers plus size clothes in Parintins, in the justification of helping to find clothes that fit their body and thus, the brand that comes as a solution to the problem of fat people who have difficulties finding clothes that suit their curves. The objective of the research was to investigate the behavior of consumers and entrepreneurs in relation to the consumption of plus size clothing in Parintins, for this we used the quantitative research methodology so that the collection of data through the forms was sufficient for the research. Thus, two questionnaires were applied, one for consumers of plus-size clothing (17 participants) and the other for entrepreneurs who own stores (3 participants). As a singular contribution, we used authors such as: Aires (2019 and 2021); Heller (2013); Jimenez, Pionório (2021); Laver (1989); Rainho (2014); Sales (2010); Souza (2019) and Oliveira, Catapan and Leite (2019). The study was carried out in the city of Parintins, in the state of Amazonas. The results point to a growing demand for plus-size clothing, but the lack of suppliers in this segment is what contributes to the low availability of pieces in the region. And as a solution hypothesis, we have the creation of a brand that aims to help find plus size pieces, an application proposal and a visual identity proposal with mockups are presented.