Dinamização e utilização de motion design nas publicidades do município de Parintins

Abstract

The present work aims to address the Dynamization and use of Motion Design in Advertising in the Municipality of Parintins. With the theoretical contribution we have: Corrêa (2012), Gil (1999), Lakatos (2010), Krasner (2008), Shanasa (2020) and Velho (2008). The study was carried out through direct observation, bibliographic review and application of questionnaires to professionals in the audiovisual area of the municipality of Parintins. The research followed a dialectical approach because it is dynamic and built collectively, it has a qualitative character in the analysis of the results and as procedures, field research was carried out in order to achieve the proposed objectives. As an understanding, it is said that Motion Design is an extremely dynamic form of visual communication that combines elements of graphic design, animation and cinematography with the aim of transmitting messages quickly and efficiently, thus becoming a primordial tool for the digital a rea.