Transformação digital aplicada na gestão de e-mails no departamento recursos humanos de uma empresa varejista

Abstract

In the current business context, topics such as digital transformation and the pursuit of process automation through the adoption of technologies have been widely discussed in companies, which need to adapt to remain competitive in the market. In this scenario, efficient email management plays a crucial role in the Human Resources Department (HR), responsible for employee-related matters, and which receives a substantial daily influx of emails requiring significant dedication from HR professionals to filter, respond to, and read these messages. The analyzed company faces an average of 80 emails daily, a number that increases to 250 during payroll closing, a notable increase of 213%. A significant portion of these messages address payroll-related inquiries, causing overload and hindering efficiency. Given this, the research aims to analyze email volume, identify key inquiries, and propose automated solutions to optimize email flow, focusing on reducing inquiries, improving response quality, and shortening response times. The study will employ assessments, process analyses and technological automation with concepts of Lean Manufacturing and the A3 methodology. Thus, this research aligns with the digital transformation, process automation trend and conceptions of lean manufacturing, contributing to optimizing organizational productivity amidst complexities related to information and knowledge