A relação da liderança com a motivação: Estudo de caso nos Supermercados Yroyak

Abstract

For companies to be competitive, employees need to be engaged towards the goals set by the organization. Therefore, the relationship between the leadership practiced in Yroyak supermarkets and the motivation of their employees was investigated. It was necessary to identify the main leadership styles and attitudes that encourage employees, identify the level of satisfaction with leadership and employee motivation factors, also identify how leadership has been interfering with the motivation of people in the workplace. For this, a descriptive, quali-quantitative and case study research was carried out, with the application of a questionnaire. Therefore, it was found that the Visionary, Democratic and Coercive styles are the most practiced, there is also high employee satisfaction with the leaders, the motivation factors are satisfied and the leaders positively influence the employees, which imposes the observation that in fact, leadership has a fundamental impact on employee motivation at Yroyak supermarkets.