Marketing Digital como estratégia de vendas dentro de um comércio varejista de produtos alimentícios

Abstract

This paper sought to present the Digital Marketing, which has gained strength after the expansion of the digital world and has become a strategy that generates greater interest of companies to be inserted in the virtual scenario, not only large organizations but also in retail stores. Through DM, there are countless tools used, in which each one has its function and objectives that affect the organization and reach the users. Such tools vary according to the organization, with the objective of the strategy, and also how to best use them in favor of the business. However, many businesses do not use or have no knowledge about these tools of Digital Marketing. Therefore, the question is: what is the importance of Digital Marketing as a sales strategy in a retail food store? The research carried out is qualitative in nature, since it was performed an analysis of reports and trade books of the last three years of Commercial XYZ, the company object of study, and the research method is bibliographic, documentary and case study. In summary, the results achieved through this article demonstrate that such strategies in addition to increasing the sales of the company XYZ, were able to support the confrontation of the crisis in sales as a result of the pandemic state.