Efeito Framing: uma pesquisa empírica sobre os seus tipos e impactos no comportamento racional

Abstract

This paper intended to broaden the understanding of the types of Framing Effect (Risks, Objectives and Attributes) and to test possible changes in their perception, which occurred through an empirical research conducted with students of the School of Social Sciences of The University of Amazonas State. Based on Kahneman and Tversky's Theory of Prospects (1979) and complementary studies, it reinforced the impact of Risk Framing Effect on the observed groups. However, when tested Objective Framing effect, there was no influence of the type of questionnaire on the degree of persuasion of the information. Similarly, the results of the Attribute Framing effect showed that there is an absence of preferences variation among different message frames. In addition, the variables gender, course and period had no impact on the results obtained.