A importância e desafios do planejamento financeiro para startups

Abstract

The volatile environment in which these companies grow affects the management of startups; In these environments, startup entrepreneurs often make decisions, such as determining market demand for a newly developed product or service, without sufficient information to make a decision. In their initial phase, startups are more susceptible to premature closure and face several challenges. At this stage, these companies must be prepared for the “Valley of Death”, which represents an area where the startup launches its product or service but has not yet seen a return. financial planning, therefore startups must have good financial planning practices. The general objective of this work is to analyze the importance of financial planning in startups in their initial phase. The methodology used was literature review. This work sought to study financial planning as a tool to resolve one of the main difficulties faced by startups, by demonstrating the benefits of its implementation, offering necessary information to managers for effective decision making.