A contribuição do Empreendedorismo para potencializar o Turismo no Amazonas

Abstract

This paper presents the results of a research on entrepreneurship as a tool to enhance tourism in Amazonian riverside and indigenous communities, through entrepreneurial education, using guidance books based on business management concepts. The objective was to present a booklet with entrepreneurship techniques to assist individuals in these communities in managing their businesses. The research is characterized as descriptive, and the documentary and bibliographic technical procedure was used to extract information about the relationship between entrepreneurship and tourism in the state of Amazonas. The results show that the application of the tools and techniques in the tourism activities developed in the riverside and indigenous communities of the Amazon brought positive social and economic impact for local individuals, as well as the development of business and attracting more visitors.