Novas territorialidades urbanas e a influência sociocultural da indústria do K-Pop no Brasil

Abstract

The research investigates the implications of K-pop's influence on Brazilian society, considering its rise from its origins in South Korea to its consolidation as a global cultural phenomenon. The aim is to understand how the success of K-pop in the West, especially in Brazil, has shaped new urban territorialities and contributed to the formation of a shared identity among fans. Given the importance of this cultural phenomenon, the study is justified by the need to understand the impacts that the K-pop industry has on individuals and the community as a whole. The research is based on an extensive literature review, incorporating concepts of urban tribes and exploring the sociocultural influence of K-pop in the West, especially in Brazil. Quantitative data collection was carried out through an online questionnaire, offering a statistical view of the influences of K-pop on different social groups in Brazil, especially in the state of Amazonas. In addition, the qualitative approach included semi-structured interviews with selected participants, providing an understanding of individual experiences and perceptions regarding the influence of K-pop on their territorialities. The research also incorporates the analysis of music in geographic context, highlighting the importance of the musical landscape as a theoretical lens for understanding the interaction between music, space and human experience. Music, in this case, is perceived not only as a sound expression, but as an element that contributes to the construction of urban identities and territorialities. Keywords: K-pop, influence, musical landscape, urban tribes, new urban territorialities.