Análise crítica do discurso da marca na´kau: chocolate Amazônico na representação dos eventos discursivos e dos atores sociais

Abstract

This paper aims to make a Critical Discourse Analysis of the brand Na'kau: Amazonian chocolate as to the representations of discursive events and social actors. As a theoretical basis we use the Critical Discourse Analysis of Norman Fairclough (2001, 2003) Fairclough (2001, 2003); the Systemic-Functional Linguistics of Halliday (1994, 2004) and Matthiessen (2004); and the Multimodal Discourse Theory, by Kress and van Leeuwen (2006, 2008) and van Leeuwen (2008). The analysis demonstrated that discourse events are represented from material, mental and relational processes. The social actors were represented in a specific way and as cocoa-producing residents of these communities: men, women and elderly. keywords: critical analysis; na "kau; discursive representation; social actors