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Reflexões sobre o método etnográfico-discursivo e a mídia institucional pública
(Universidade do Estado do Amazonas, 2019-01-18) Galvão, Rosane Queiroz; Ferraz, Janaina de Aquino
The title of this text anticipates its nature and main objective: it tries to present reflections on the challenges arising from the construction of the methodological iter (path) based on the ethnographic-discursive method proposed by Maria Izabel Magalhães (MAGALHÃES, 2000, 2008; MAGALHÃES, MARTINS , RESENDE, 2017), for the linguistic-semiotic analysis of public communication discourses materialized in texts of the state media, especially the Chamber of Deputies of Brazil. Therefore, we do not present a critical discursive analysis or even an exhaustive critical semiotic of the research object - the opening video of the TV program narrated above - to understand the sociolinguistic phenomenon that seems to be the approximation of the language and the format of the state media to the of commercial media. This objective will not be pursued less tangentially. What we intend in these lines is only to show the complexity of constructing a coherent and valid methodological framework for this ethnographic-discursive research, which may in some way contribute to future methodological contributions in ADC. Keywords: Ethnography; Semiotics; Linguistics.