O uso do marketing em um restaurante do segmento de churrasco

Abstract

With the accelerated development of technologies, enabling the opportunity to sell on the palm of a hand, companies are changing the way they relate to customers, many businesses are embracing digital tools to keep up with these developments. The general objective of this article is to present the results of the use of digital marketing in a barbecue restaurant. The research, with quantitative approach, allowed to define the business persona in order to tailor the company to meet the needs of its customers, investing in and assertive organizational strategies.