Gestão de marca: os impactos da aplicação do branding na Drogaria Boa Fé

Abstract

Currently, large corporations already understand that they need to be at the forefront of global consumption movement, and that this movement requires a coherent and relevant from one end to the other, so that the results are satisfactory. In this scenario we have branding, which is nothing more than a business stance that places the brand at the center of all company decisions, preaching that all elements communicate the brand, and on account Furthermore, all interference with a brand must be carefully planned. After prior reading on the subject, it was found that there is a lack of literature on the application of branding in scenarios such as Drogaria Boa Fé. An application of closed questionnaire for recognition, creation and adequacy of a marketing plan aimed at brand building and territorial reaffirmation with the reapplication of the questionnaire closed from recognition. After implementing the marketing plan, it was found that The methods used have several advantages. A greater aggregation of values ​​was noted the brand and greater customer attendance. The research revealed that it is possible for a company, even if on a small scale, it can be successful in the search for this relationship, such as showing that investment in marketing, through branding, transforms realities into projections of success and self-sufficiency, after all, investing in branding goes far beyond the visual issue, but it is a strategy that requires a broad process, capable of involving all levels of operation.