A criação de sites e o uso da fotografia como ferramenta e ou recurso potencializador para o turismo em Parintins

Abstract

This study analyzes the creation of tourism websites and the strategic use of photography as a fundamental tool for promoting Parintins, a city in the state of Amazonas, which is an increasingly relevant tourist destination. The research employs a qualitative approach, based on document analysis and case studies of websites from similar tourist destinations, focusing on the analysis of design, visual content, and communication strategies. The theoretical framework includes authors such as Urry (2002), who discusses the concept of the "tourist gaze," and Kotler (2017), on destination marketing, as well as studies on photography and visual communication, such as Barthes (1984). The main objective of this final course project is to develop a tourism website for Parintins that leverages photography as a strategic tool to promote the city’s cultural, historical, and natural features. To achieve the proposed objective, comparative analyses of different tourism websites and interviews with professionals in the fields of tourism and graphic design were conducted. The study argues that photography, combined with effective website design, can create an immersive experience for visitors, enhancing interest in the destination and encouraging travel decisions. Finally, it highlights the importance of the conscious and creative use of photography, considering its impact on shaping the desired image of the destination. It concludes that the combination of a well-designed website and high-quality imagery are decisive factors for successfully promoting tourism in Parintins. For the purposes of this work the website link is available at: https://parintins2.wordpress.com/