Carne de caça: potencial para o mercado de Manaus/AM.

Abstract

As the title shows, game meat: MARKET potential of MANAUS-AM, this study sought to point out the potential of this product in the regional trade and sought to remind you that the game meat consumption is a habit inherited by people of the forests, indigenous and bordering. For decades consume game in the Amazon has been an illegal and clandestine practice, although it is permanent. Under the historical-cultural Prism, regional cuisine is part of the tradition and representativeness of a people, so the theme of this exploratory research, proved to be relevant and aims to point out the potential benefits that this business segment being legal can bring both to society and to the Amazon fauna. For data collection were carried out bibliographical research, survey on official sites and research in the field, during the months of April and may 2018, in "county fair Manaus Moderna", for data collection, where in the universe (N) of 100 individuals were randomly selected a sample (n) of 50 individuals between merchants and customers with which it applied a close-ended questions questionnaires containing seven questions, also took place in charge of information gathering Environmental Policing of Amazonas, to the historical series from 2008 to 2017, the number of seizures of wild animals slaughtered. The methodology was characterized as exploratory and explanatory, qualitative sorting. The use of graphics for presentation of the results, revealed that despite the environmental laws prohibit the sale and consumption of the product in question, yet in the city of Manaus for a númeroso audience of consumers, generating a considerable and steady demand but clandestine interested in legal marketing.