A importância do polo industrial de Manaus para o setor de eventos do Hotel Holiday Inn Manaus

Abstract

Inserted in the research site, the researcher of this work realized how important a specific sector was for the hotel. For this reason, this course conclusion work focuses on the events sector of the Holiday Inn Manaus Hotel. It seeks to understand what are the characteristics of the main types that occurs, how they work, types of customers, so that a work strategy can be set up to promote sales of these events at the hotel. Understanding the financial importance of this sector is also an objective of this work, as well as the importance of the Manaus Industrial Pole, given the company's proximity to the industrial center. As for the methodology, qualitative research is present, seeking to understand the characteristics of these events and the profile of the customer that one wants to reach, together with descriptive research. At the end, the typologies of these are highlighted, which were studied along with the results discussed in this work.