A importância do vinho na propagação do turismo, e na elevação da economia de uma localidade: um estudo de caso no município de Bento Gonçalves

Abstract

The study addresses the research on the importance of wine in the propagation of tourism in Bento Gonçalves, city of Rio Grande do Sul. Given this the research has as problematic: How does wine help in the propagation of tourism, and elevates the economy of a locality like Bento Gonçalves in southern Brazil? The general objective of the study is to analyze how wine helps in the propagation of tourism, and elevates the economy of a locality like Bento Gonçalves in southern Brazil. As specific objectives: To research the importance of a good tourist product such as wine for the relevance of the economy of a locality; to ascertain the quality of the wine tourism product in the visitor’s perception and that visited in the main wineries of Bento Gonçalves; the marketing of large wineries in the search for the growth of tourism; describe the benefits of wine for a locality, and for free time occupation. As for the methodology, the approach of the study is qualitative and the methodological objectives are exploratory and descriptive. Regarding the results, Bento Gonçalves has a consolidated wine tourism, the importance of the product for the local economy goes through different segments, however, there are specific points to be improved. Academically, the research covers technical, quantitative knowledge in the cultural tourism segment. For the State of Amazonas, the research can contribute to greater discussion regarding oenology, and could open the way for people looking to work in this field.