Proposta de melhoria no processo de introdução de novos produtos (NPI) por meio da aplicação de boas práticas de gestão de projetos em uma empresa de manufatura de televisores .

Abstract

The New Product Introduction (NPI) process is a strategic stage in the television manufacturing industry, characterized by high technical complexity, the need for integration among multiple departments, and increasing pressure for shorter development cycles. The absence of a structured project management approach can lead to delays, rework, and resource waste, compromising organizational performance and competitiveness. This study aims to propose improvements to the NPI process of a multinational company in the electronics sector, located in the Manaus Free Trade Zone, through the application of project management best practices. The research was conducted as a qualitative, applied, and descriptive case study, using direct observation, document analysis, and process mapping. As methodological foundations, the study integrates the PMBOK (Project Management Body of Knowledge), Scrum, Kanban, and BPMN (Business Process Model and Notation), seeking to offer a structured proposal capable of enhancing the NPI process and supporting organizational efficiency in an environment of high complexity and demand.