Economia comportamental e Turismo: Um olhar sobre vieses involuntários de tomada de decisão em usuários de redes sociais digitais

Abstract

The present research to explore the decision-making of users of social networks from the perspective of involuntary biases that we are exposed to in times of such dependence on digital. The objective of the research is to analyze how human behavior can suffer subtle and imperceptible influences that are part of the decision-making process of the digital consumer. Based on the bibliographic and experimental method of behavioral economics, based mainly on the concepts proposed by Daniel Kahneman and Richard Thaler, it will seek to demonstrate evidence of this influence. The proposed experiment consists of two forms. Each form has three blocks of images with a question in the center and two alternative answers. In one of the forms included subtle elements that aim at the decision of the participants are included. In conclusion, the research demonstrates the relationship observed in research that shows the existence of imperceptible influences on human behavior.