Proposta de abordagem de gerenciamento de projetos em uma empresa de serviços de Manaus (AM)

Abstract

Using a specific approach to management can be critical to the success of an organization's projects, especially in the marketing industry. Despite the importance, many companies do not have a high degree of maturity in project management and, therefore, do not organize their activities and services as such. Because of this, they do not have a structure prepared for the full implementation of a project management methodology immediately. In order to overcome this type of limitation, the present work aims to propose a personalized approach to project management using the processes present in the PMBOK 6th Edition Guide. The chosen research methodology aims to propose an approach for the company to use it in its routine. After the necessary analyses, the processes of greater alignment with the needs of the organization and tools that allow a quick implementation were identified, in addition to the proposition of an adequate structure for the management of marketing projects.