Estudo sobre a sustentabilidade financeira da arena da Amazônia

Abstract

The soccer is one of the sports that more grow in the world, in the last few decades diverse clubs has invested in the creation of structures to attract public for the games, as well as in the diversification of products associates to its marks, amongst the new alternatives of investments is distinguished it tourist activity as form to generate income in the periods mainly where it does not have games. Since the Arena da Amazônia is one of three stadiums braziers that more generate damages to its state, this study it searched to identify the possibility of the implementation of tourist activity in the place as half of assisting in the balance of the finances of the same. This research is of descriptive matrix, qualitative nature and possesss bibliographical character. The study it presents the characteristics of the tourist activity in national stadiums and international, it makes a comparative degree of as the public stadiums are constituted and private, the situation of stadiums constructed for the Pantry of the World of 2014 and the Olímpicos Games of 2016, show the legacies of these events for the Enclosure for bullfighting of the Amazônia in specify. From the results of the research it was evidenced that the Arena da Amazônia not yet has the possibility to implant the tourist activity, as half of income attainment, therefore, it lacks of structures that diversify its capacity to attract public as it offers of a museum of the soccer.