Uma análise sobre o mercado de motocicletas em Manaus como segmento turístico.

Abstract

It is known that the segment of motorcycles has expanded greatly since the 70's, as it has become one of the main means of transport as well as tourist transportation. However it is very common to identify powerful motorcycles cutting the Brazilian roads in search of tourist heritage. In view of the above, it was curious to analyze how the tourism segment can contribute to a motorcycle company in Manaus. In relation to the specific objectives, these are: To identify the feasibility of applying the motorcycle segment in Manaus, from the perspective of hotel managers and motorcycle lovers; Research the possible sectors of the two-wheeled industrial segment that can become tourism visitation points, and find out the success factor in this segment in other states. As for the methodology, the approach was qualitative and the methodological objectives are exploratory and descriptive. The study allowed us to identify the optics of hotel managers as well as motorcycle enthusiasts about the relevance of the motorcycle market in Manaus as a tourist segment