Turismo LGBT: Uma análise do segmento em Manaus

Abstract

The segmentation of Tourism of Gays, Bisexuals, Transsexuals, Transgenders and Transvestites, Queer, Intersex, Asexual, Pansexual - LGBTQIAP+, or simply LGBT+ Tourism, has presented itself as an exponentially strong tourist market. In view of this, the work proposes, according to its general objective, to analyze how LGBT+ Tourism can bring about changes in society through the normativity and acceptance of the community in the tourist environments of Manaus, as well as to evaluate the attractiveness of Manaus for the segment, as well as the service delivery to the target audience. It presents observations about nighttime leisure activities, as well as reflections on the relationship between Marketing and Pinkmoney.