Design centrado no usuário na gamificação de aplicativos de saúde: estratégias para engajamento, motivação e eficácia.

Abstract

The stud presented through the research has as its theme User-Centered Design in the gamification of health applications: strategies for engagement, motivation and effectiveness. The main objective of the research was to investigate the combination of User-Centered Design and gamification in health applications contributing significantly to the area of digital health. As a theoretical basis, we sought support from authors such as Norman (2013) and Kapp (2012). As a methodology, we started from quantitative and qualitative research through a phenomenological approach, which involved collecting data from a diverse sample of users, it was possible to identify design elements that promote greater user engagement and satisfaction. The results obtained corroborate the existing literature on the importance of personalization and immediate feedback in the user experience. However, the research also revealed the need to develop more sophisticated mechanisms to maintain long-term engagement, especially in relation to adapting gamified strategies to the individual needs of users. This gap represents an opportunity for future research, which can explore the use of artificial intelligence to personalize gamified experiences and optimize user retention.