Impacto Visual: O Design Gráfico como Comunicação Eficaz na Cidade de Parintins

Abstract

This study analyzes the use of printed and digital materials, such as flyers and pamphlets, by self-employed people and small businesses in Parintins, highlighting the difficulties that can compromise the clarity and attractiveness of these materials, hindering communication with the target audience. To resolve this issue, the study proposes the "Visual Impact" workshop, inspired by the book "Design for those who are not Designers", by Robin Williams (1994), which aims to teach basic design principles to improve customer communication. local entrepreneurs. Although graphic and digital design in Parintins is influenced by the territory's culture, it still faces challenges related to access to tools and technical training. The study suggests training entrepreneurs in the use of free and professional tools, focusing on principles such as contrast, alignment and other fundamental elements, aiming for greater autonomy in creating materials that improve customer experience and strengthen communication with the public. Furthermore, the workshop seeks to encourage the search for technical knowledge, realizing that design for effective visual communication goes beyond aesthetics, and directly influences consumer choices and experiences. The Workshop values the content and expertise of the facilitator, for which amounts can be charged to cover costs and encourage the commitment of participants, generating ideals for advanced training. On the other hand, they can become free, with the aim of promoting inclusion and social impact, serving audiences with limited resources, such as students and small entrepreneurs, with this balance, they can meet different needs in a strategic and effective way.