Hoje é dia de Feira: uma avaliação da Feira da Aparecida como atrativo turístico de Manaus – AM.

Abstract

The present work aims to demonstrate that the Aparecida Fair has great potential to be transformed into a tourist attraction, as the fair is traditional in the city and attracts many people, both residents of the neighborhood and other areas of the city, in addition to their own tourists. Thus, the objectives to be followed in this research are: General: To take stock of Aparecida Fair from the perspective of tourist potential; Specific: Survey the importance of the fair for the locations; Know the structure of the Aparecida Fair; Identify who the fair's attendees are; Understand how the fair can become a tourist product. Regarding the methodology, this research is exploratory and descriptive, with a quali-quantitative approach, as to the nature it will be an applied research. Regarding the procedures, it will be documental and bibliographical, and it is not possible to conduct interviews with stallholders and permit holders due to the pandemic period. As research instruments, questionnaires with open and closed questions will be elaborated, through an online form, and social networks will be used as a means of dissemination due to the pandemic time. As expected results, it seeks to be able to contribute to the increase of tourism in Manaus.