Mídias digitais: o cardápio digital interativo como um potencial auxiliar nas vendas no ramo mercadológico na cidade de Parintins- Am

Abstract

This Final Project focuses on the creation of a prototype for an interactive digital menu for Lanche MC 12, an establishment located in Parintins-AM. In a context where digitalization is transforming interactions in the food sector, this research aims to understand how a digital menu can serve as an effective resource to optimize sales and enhance customer experience. The main objective is to investigate customers' preferences regarding the digital menu and its implications for the establishment's marketing strategies. The research is based on a case study involving data collection through interviews with customers and the owner of Lanche Mc 12. Through this approach, the study seeks to identify the benefits of digitalization in the food sector and how this innovation can influence customer loyalty and satisfaction.