Turismo virtual: Um estudo sobre a satisfação, e sua relação com a expectativa, e as intenções comportamentais

Abstract

Virtual tourist immersion is already a reality, the Covid 19 pandemic evidenced the realization of this activity. Based on this, this research sought to verify the satisfaction, in relation to the expectation and behavioral intentions of tourists who experience virtual tourism through an immersion in indigenous communities in the Amazon. It was concluded that satisfaction in general, both related to cultural attributes and natural attributes, was superior to expectations. And the intention to redo and recommend virtual immersion was above 60%. This means that people who experience virtual tourism feel satisfied with what is offered and intend to redo the experience.