O inferno é aqui: uma análise do processo criativo e da recepção do videoclipe “GLOWRIA” do Ateliê 23

Abstract

In this work, I talk about the creative process of the music video “Glowria”, which was part of the project “A Bela é Poc”, by Ateliê 23, where I acted as interpreter and director. The motto of the work is the theme of homophobia and its relationship with religious intolerance and here I show how the argument influenced the entire course of creation and the proposed aesthetic choices. I use the format of the Bible as a metaphor, and through four “books” (Genesis, Exodus, Sebastian, Acts of the Apostles, Post- Apocalypse) I tell, respectively through the autoethnographic methodology: the reasons for creation, based on autobiographical experiences of violence suffered in the context of religious; the experiences acquired in my career at Ateliê 23, which define the languages used in the process, such as the Scenic Bionarratives, the autobiography itself, and other methodologies that make use of real and documental materials for the scenic/audiovisual construction; I also analyze the reception of the music video through the hate speeches that the video received, as well as the positive messages and in defense of work; and I make my considerations about reality as an artist and our process as agents of internal and external transformation.