Representatividades dos elementos da cultura amazônica nas animações: Rio 2 e icamiabas

Abstract

This work aims to analyze the representativeness of the cultural elements of the Amazon in the audiovisual productions: Icamiabas (serial narrative divided into three episodes), produced by Otoniel Oliveira and Rio 2 (feature film), produced by the carioca Carlos Saldanha . The research focuses on the analysis of these products considered by marketers as a requirement that inform, convince and alert the customer, which makes it an effective instrument in conjunction with the image, as it influences the receiver, which in the case of audiovisual products is the consumer of content. Based on the dialogical interaction we obtained details of the observations, speeches, texts and filming on the subject at hand. In the considerations we discuss the treatment given to the image of elements of the Amazon region, the way it is transposed in the animations and to relevance as an element of tourism advents.