Videodança como instrumento de popularização das danças urbanas no instagram

Abstract

The proposed research seeks to understand how video dance can contribute to the popularization of urban dances on Instagram. The objective is to explore different ways of promoting dance online, analyzing engagement data and its impact on the public. The methodology was centered on action research, with the creation of a video dance, aiming to understand the impact on the collective engagement and visibility of the dance group on the platform. Authors such as Ivani Santana (2003), Roger Copeland (2004), Franco and Vieira (2016) were fundamental in building the theoretical basis of the study, where dance and technology influence the popularization of urban dances, in the context of the Evolution of Dance. The research originates from the researcher's interest in the relationship between dance, technology and social networks, motivated by academic experiences and their insertion in the digital market. By investigating this interaction, we hope to contribute to the understanding of the impact of digital platforms on the popularization of urban dances, in addition to promoting new possibilities for artists and dance groups in the digital market.